Description: The project The Sustainable Taste of Bread, promoted by Panacea Social Farm, is based on the idea of using ‘waste’ from the agri-food supply chain for the production of bread and baked goods. The main goal is to promote the circular economy and sustainability through an innovative approach to food production that prevents waste and recovers nutritionally valuable foods. To enrich the proposal, the project is committed to using sustainable packaging with eco-friendly materials, such as bioplastics, reducing environmental impact. The distribution of the products is planned within the school sector through a collaboration with eight schools, providing healthy snacks for children and teenagers during their breaks, and expanding the audience of beneficiaries through the four sales points of Panacea and other local retailers.

Context: The Sustainable Taste of Bread is one of the winning proposals of the City of Turin Public Notice on the topic of Circular Food. The aim is to find organisations with which to co-develop and test, under real conditions, innovative solutions in the context of the circular economy linked to production, distribution and marketing of food.

This activity is planned in two European projects: FUSILLI, which aims to promote innovative circular business models in the food sector, and SME4GREEN, which supports companies in transitioning to technologically and environmentally-sustainable business models. The current challenge of the circular economy applied to food is to revolutionize the production model starting with proper management of natural capital (that is linked to human, cultural and economic capital), respecting planetary boundaries and offering equitable space within civil society.

Contacts: check Panetteria Panacea Social Farm Torino